Color Selection Guide for Making Toy Logos

Tasked with the job of creating toy logos, you know for a fact how important it is to ensure that every single logo you come up with will not just be attention-grabbing, but also kid-friendly. It’s a good thing to know that toy sales have increased in the past couple of years since it only means you now have to cater to a bigger audience. But because there also is increasing competition, it only means you must level up and do something to make your work stand out.

Even if most people don’t really afford that much attention as to who’s making those toy logos, you know, being part of it all, that the industry is so competitive. Therefore, the ability and skills to make unique and amazing images are a must, and to think, it’s not even just about your talent. What needs to be done is to learn more about the psychology of color, something that’s indispensable when creating something to please or impress children and kids.

Age Range

If you don’t know it yet, children in different ages see colors differently. A good example is using direct contrast of darker colors instead of lighter ones if you happen to be targeting children 2 years old or younger. Simply put, children at this particular age range will most likely going to be lured by a deep purple logo on a toy instead of a yellow or light green.

Furthermore, don’t forget the fact that children and kids are more likely to respond to something if it is littered with color, which means that if you are selling or marketing a product intended for young ones, say a skybound trampoline, then make sure it is filled with bright and an extensive range of colors.

Gender Neutral Colors

What this actually means is that if the logo you’re creating is for a toy intended to be sold to both boys and girls, you therefore must use a gender neutral color. You don’t expect a toy wrapped in entirely pink logo to appeal to boys, right?

Don’t Forget the Parents!

You likewise must realize that even if the children themselves have the liberty to choose whichever toy they fancy, the fact remains that the parents are the ones buying them those toys. This implies that the colors you use in your logo must have something positive to portray to the parents. At this point, you probably already know that blue represents calm, which means that this color suits older kids best, more particularly those who love craft-based toys. Red on the other hand is seen by adult eyes as the color for fun, excitement, and an active lifestyle, which means it is best for board games and toys that promote physical activity.