New websites are launched constantly. The competition for attention, customers, and search engine rankings becomes more fierce every day. Traffic is terrific, but is not enough for a website to thrive and the business to prosper
A surge in traffic will raise search engine rankings. A strong online presence that includes several social media pages will also help businesses rank on the first few pages of the most common search engines. People who visit and enjoy the site will mention it on their personal social media pages. They will also like or share the page, providing a quick link to business pages.
The conversion rate refers to the number of browsers who become customers. That is how revenues are raised. If one-hundred people visit the site in an hour, but only five become customers the business does not realize any increase in profits. The money and time spent on online marketing fails to provide a high return on the investment.
Ways to Improve
There are a few ways to improve conversion rates. Coupons, special promotions, and introductory pricing for first time customers will entice some browsers to try the product or service. Free personalization, gifts, or shipping also provides encouragement.
The vast majority of the population are visual learners. That means they are more likely to watch a video on a website than read a few paragraphs. They are also more likely to remember images than content. Adding video marketing to the mix can increase traffic and improve conversion rates.
Ideas for Videos
A short video featuring the highlights of what the business has to offer will have a direct impact on how browsers behave on the website. Demonstrate how the products available on the site are unique. Explain what makes the service innovative. Capture attention to keep browsers interested and more will become customers.
Testimonials are also successful when added to a website. Striking before and after shots are powerful. An interview with the business owner is another angle that can be used for a video. Local and professional production crews are available at affordable pricing. They will handle every detail and make sure the video is perfectly formatted for the website.