Inbound marketing requires time. It needs a lot of domain knowledge too. It can be tough for businesses to have the time and internal resources vital to understanding and running search engine optimization and social media (to name just two) campaigns alone. In these situations, businesses may reach out to an independent agency to handle their inbound marketing initiatives.
If you’re in search of such an agency, below are the five major considerations for you to make:
The Right Fit
Working with a firm that will redesign your website won’t fetch you more visitors. Web design and inbound marketing agencies may seem the same, and while they are certainly connected, they work with two totally different skills sets. Web design is mainly about design, while inbound marketing is essentially about content. To bring in more traffic and leads, you have to work with a firm that offers traffic generation services, like SEO and link building, social media marketing, and blogging and content creation. The idea is to find certain an inbound marketing agency that has the exact capabilities that will help you achieve your marketing goals.
Clarity of Process
Content creation capabilities and social media case studies are important, but the bigger value an inbound marketing agency can provide its client lies in the way they tie the inbound pieces together into an inclusive strategy. More importantly, such agencies should be able to explain their processes in the clearest manner possible, to their prospective clients. This shows that the agency has delivered ROI to clients it has worked with before, further indicating that it has the chops to do the same thing to you now.
Peppering your potential agency’s pitch should be such words as “analytics,” “metrics,” “benchmarks” and other terms similar. Developments made toward your objectives must be measurable every step of the way, and a good inbound marketing agency will have the capacity to keep track of all campaigns and give you performance updates from time to time. You are hiring these professionals because you want certain things achieved with the campaign. To know if they’re doing their job, you need scientific data.
Project Management Prowess
Inbound marketing is driven by the creation of quality content meant for your dream prospects. For your inbound agency to succeed, it has to get inside your head to be able to build such content and know those ideal leads. They are there to do things for you and make your load lighter.
An Inbound-optimized Website
Finally, does the inbound marketing agency you’re planning to hire, post on their blog regularly? How would you describe their own social media presence? Are their site’s landing pages optimized, and what is the quality of their content of each page? A good inbound marketing agency must be its own model case study.